Social media platforms refer to a collection of online service providers that allow billions of users around the world to communicate via different systems and applications. It is one of the most powerful tools to drive engagement, create brand awareness and build a solid audience network. With social media platforms, small and large businesses leverage technology to market their products and services. You can use it to gain useful insights from your existing and potential customers.
There are over 100 social media sites available today. The truth is that not every social media platform is right for every business. In this writeup, we’ll have a look at the top 10 social media sites that can help your business grow. You really don’t need to be a seasoned social media marketer, a big business or a technology guru to be able to use these platforms. I’ll show you what you need to succeed in your social media journey. With social media platforms, you can maximize your brand reach.
Top 10 Social Media Sites for Business
First thing first. In order to run a successful social media campaign using one or more of the top 10 social media sites, you’ll need to consider the following:
- Which social media site is the right fit for your brand?
- What are your brand and social media strategies?
- Do social media platforms fit your brand image?
- What do you know about social media marketing?
- How many social media sites can you or your team manage at any point in time?
- Does your target audience use that social media platform?
Once you’re clear on your social media goals and strategies, then, go ahead and review the top 10 social media sites suitable for business. This is an important step in social media marketing. Here is the list of top 10 social media platforms for business:
Facebook.com happens to be the largest social media platform in terms of the number of active users. The wide adoption of Facebook is because it is very easy to use and runs on a mobile app. Facebook allows users to connect with family & friends, share images, videos, live videos, and stories. You can also streaming live events via Facebook Live. It has over 2.3 billion monthly active users worldwide and the reach is huge. Over 64 million businesses around the globe use Facebook Pages. Millions of advertisers now promote their business on Facebook through Facebook Ads which is one of the best platforms to run your social media campaign.
YouTube.com is a popular video-sharing website that has over 1.9 billion monthly active users. On a daily basis, YouTube supports millions of video lovers, fun seekers, and online gamers. YouTube ranks as one of the favorite video-sharing and streaming service providers available today. Businesses can utilize this channel to give their brand the right exposure that requires. All you’ll need to do is to create a YouTube channel for your brand. Creating a YouTube channel enables you to upload videos that your subscribers can view, like, write a comment, and share online. You can increase your reach and boost your revenue by advertising on YouTube.
WhatsApp is a popular messaging app owned by Facebook and available in over 180 countries around the world. It has over 1.5 billion monthly active users. People from all walks of life use WhatsApp to communicate. Today, individuals, marketing agencies and enterprises are beginning to use WhatsApp to promote their brand. You can easily use WhatsApp Business App or WhatsApp Business API depending on the size of your business to promote your brand.
Messenger is a standalone messaging app created by Facebook. It comes with unique features such as voice call, video call, and Chat rooms. You can now advertise, send newsletters or create chatbots using the Messenger app. This social media platform offers businesses more new ways of engaging with their customers and clients. As a result, Messenger users has grown from a few million users to over 1.3 billion monthly active users.
By design, WeChat was conceived as a messaging app, just like Messenger and WhatsApp but it now offers a wide range of services. With WeChat, you can shop online, transfer money, make reservations, book taxis, and make payment offline. In countries such as China, Russia, etc, where some social media platforms are regulated or banned outrightly, WeChat is a good alternative for business promotion. WeChat has over 1.1 billion monthly active users.
Instagram is a web and an app-based photo & video sharing social media platform created by Facebook. It offers users the opportunity to share content such as photos, videos, stories, and live videos with family & friends. Instagram has over 1 billion monthly active users and now runs what it calls IGTV for longer-form videos. As a business, you can boost your sales drive through Instagram marketing. All you’ll need to do is to create an Instagram business profile. Doing so will provide you with rich analytics of your profile and posts. It also allows you to use other third-party tools to automate your Instagram posts.
QQ is one of the most popular instant messaging (IM) desktop-based platforms. It’s available in about 80 countries and very popular among young Chinese citizens. QQ supports different languages and acts as a strong tool for glocalization and promotion of corporate brands. It has over 800 million monthly active users. You can use it to watch videos, play online games, decorate your avatars, shop online and make payment.
Basically, Twitter is a popular social media platform for real-time information such as news, sports, politics, and entertainment. People tend to tweet about things that are happening right now. It’s like a chain reaction of events or trends. Millions of people around the world follow these social trends on Twitter on a daily basis. No wonder, Twitter has over 340 million active monthly users. Twitter also finds purpose in customer service channel. Companies can now manage social customer service conversations thereby increasing brand loyalty and revenue.
Reddit is one of the social media platforms that allow users to submit links, images, questions and vote them up or down. Users have the opportunity to discuss all their submissions too. It also offers Subreddit forums where users can discuss different topics. All you’ll need to do is to identify which Subreddit forum is right for your brand. This is necessary because there are different levels of engagement when it comes to Reddit. So, you can be part of any popular Subreddit that will be beneficial to your brand. Reddit also allows you to advertise on the platform as well as find content ideas. It has over 330 million monthly active users.
Social media platforms such as LinkedIn now provides a wide range of new services beyond the traditional services of CV and job search. LinkedIn.com is a popular professional social media platform that allows professionals to share content, network with one another, and build both personal and corporate brands. It comes in two main flavors – the web and app platforms. This channel offers businesses great opportunities to promote their brand. LinkedIn.com has over 295 million monthly userYou can boost your content, forward customized ads to LinkedIn inboxes, and run ads campaign via the LinkedIn website.