Facebook Business Manager: How to Set Up Facebook Business Manager

Are you a business owner or an established Ads agency with many ad accounts, pages, and assets? Facebook Business Manager is for you. Facebook Business Manager provides a more secure way to manage your numerous pages, Ad accounts, and assets. It gives you total control of your account. You can see who is working on what and be able to grant access to what they can see and work on.

Facebook Business Manager
Facebook Business Manager

Facebook Business Manager is an awesome portal that allows business owners and advertisers to manage their marketing efforts in a single place. It is free to set up and use. With Facebook Business Manager, you can share access to assets across your team members, partner agencies and other vendors. In this article, we’ll cover how to set up Facebook Business Manager account, its features and benefits and how to manage your account(s).

How to Set Up Facebook Business Manager

To sign up or set up Facebook Business Manager is absolutely free. All you’ll need is an active personal Facebook account. This is a Facebook requirement solely for identity verification. Here are the steps on how to set up or sign up for a Facebook Business Manager:

  1. On the web browser of your device, type business.facebook.com and hit the enter tab. This will take you to the Business Manager homepage.
  2. Click on the Create Account button at the upper right corner of your screen.
  3. Sign in with your personal Facebook account details (email address or phone number and password)
  4. Enter your Business name. This will be visible to everyone. Note that Facebook does not allow the use of special characters and symbols in the business name.
  5. Select your Primary Fan Page. If you don’t have a Facebook Page, you can create one. (See how to create Facebook Page below)
  6. Enter your Name, work email address and follow the instructions to complete. As soon as you complete the sign-up process, you’ll be logged in automatically.

How to Create Facebook Page

People create Facebook Pages for various reasons. It could be for businesses, brands, organizations and public figures. Pages allow you to share your stories and connect with friends, family, and partners. You can customize Pages with stories, events, etc. Below are the steps you can use to create Facebook Page:

  1. On the web browser of your device, type: facebook.com/pages/create and hit the enter button. This will take you to the Fan Page homepage.
  2. Choose a Page category. You can select “Business or Brand” option or “Community or Public Figure” option.
  3. Then, click on “Get Started” tab.
  4. Enter your Page Name
  5. Add a category to describe your Page
  6. Enter your Street Address, City, State, and Country Zip Code
  7. Provide your mobile phone number. You can check the radio checkbox to hide your address.
  8. Click on the Continue tab to finish. Facebook will automatically create your Page. It’s important to note that when you create a Page on Facebook the Pages, Groups, and Events Policies may apply.

How to Add a Page to Your Facebook Business Manager

You’ll be able to add your business Pages to Facebook Business Manager as soon as you complete the signup process. This will help you to create one common place for the management of all your Pages. Here are the steps you can use to add a Page to your Business Manager:

  1. Visit business.facebook.com/settings on any web browser. This will take you to the Business Settings tab.
  2. Click on the Accounts tab at the left-hand corner of the screen, then select Pages.
  3. Tap the blue + Add button in the upper corner of the page
  4. Select Add a Page.
  5. Provide the Facebook Page name or URL.
  6. Then, click on Add Page to finish

It’s important to note that you must be an admin on the Page you want to add. However, if you are the admin of the page you can request to access it.

How to Request Access to a Page in Facebook Business Manager

Below are the steps you can use to request access to a Page from Facebook Business Manager:

  1. Go to business.facebook.com/settings on any web browser.
  2. Click on the Accounts tab at the left-hand corner of the screen, then select Pages.
  3. Tap the blue + Add button in the upper corner of the page.
  4. Select Request Access to a Page.
  5. Choose your primary page from the drop-down menu and click Next.
  6. Input the Facebook Page name or URL.
  7. Then, click on the Request access tab to complete.

Note that your business will need a primary Page in order to request access to Pages, ad accounts and other assets that belong to another business. This will those business owners to verify your business via your primary Page. What is the primary Page? You may ask. It is the Facebook Page that best describes the business you do.

How to Add People to Pages in Business Manager

The admin can give access and permissions to persons to manage Pages in Facebook Business Manager (FBM). You can ask people to join your business by entering their email address. Then, specify their access rights and tools they can use. Here are the steps you can use to add people to Pages in FBM:

  1. Go to business.facebook.com/settings on any web browser.
  2. Click on the Users tab at the upper left-hand corner of the screen, then select People from the drop-down.
  3. Tap the blue + Add button in the upper corner of the page
  4. Select the person you want to give asset access to. Alternatively, you can enter the email address of the person to invite.
  5. Click Assign Assets and select Pages.
  6. Select the specific Page you would like to share access to and choose a role.
  7. Then, tap Save Changes.

How to Add an Ad Account in Facebook Business Manager

Below are the steps you can use to add an ad account in FBM:

  1. Visit business.facebook.com/settings on any web browser.
  2. On the homepage, tap Accounts and select Ad Accounts.
  3. Click on + Add button. You can choose to add an Ad Account, Request Access to an Ad Account or Create a new ad account.
  4. Enter the ad account ID, if you chose to request access or add an ad account and follow the instructions to complete.

It’s important to note that deactivating an ad account doesn’t delete the ad account from your FBM automatically. So when you deactivate an ad account, it will still count towards your Facebook ad account limit.

How to Add an Instagram Account to your Facebook Business Manager

You can associate an ad account with your Instagram account. The only thing you’ll need to do is to ensure that the Instagram handle and the ad account already exists in the same FBM. It is not possible to associate your Instagram handle to an ad account in a different FBM. Here are the steps you can use to add an Instagram account in your FBM:

  1. Go to business.facebook.com/settings on any web browser.
  2. On the homepage, tap Accounts and select Instagram Accounts.
  3. Click the + Add button.
  4. Enter your Instagram username & password and tap Next.
  5. Choose the ad accounts and Pages you would like to assign, and tap Next to finish.

Facebook Business Manager gives you the opportunity to add partners as soon as you add your Instagram account. All you’ll need to do is to Select the Instagram account and tap Assign Partner. It’s that simple! Facebook Business Manager offers users a lot of benefits. It helps advertiser nurture leads and maximize performance. With FBM, you can get customers to make a repeat purchase. Above all, it’s free, secure and you’re about to experience one of the best customer support services ever.