Do you own a social media marketing outfit, a business organization or run an ad agency at a local or global scale? Search engines and social media products such as Facebook Ads, Bing Ads, Google Ads, Twitter Ads, LinkedIn Ads, etc, provide a powerful advertising tool that you can use to succeed. Even if you’re a demand generation marketer focusing on leads or a brand marketer seeking to raise awareness, the afore-mentioned platforms will prove very useful.
Most social media Ad solutions (Facebook Ads, Twitter Ads, LinkedIn Ads) and search engine marketing platforms (Bing Ads, Google Ads) operate on Pay Per Click (PPC) advertising model. Under this model, your ad will appear at the top of search engine organic listings or alongside other SERPs. Some offer Pay Per Impression (PPM) model depending on the ad scheme you choose. You can bid for an Ad space on the search result pages or on the individual new feed. Generally, you only pay for SEM clicks or impression.
Q.: What is Facebook Ads?
A.: Facebook Ads is an advertising platform created by Facebook to allow millions of businesses around the world to connect with their customers. It is one of the most effective marketing channels that any business can use. Facebook Ads will expose your products and services to over 2.3 billion monthly active users depending on your budget and goal. With Facebook Ads, you’re in control of your budget. You can start to advertise on Facebook with a budget as low as $5. It is great for retail brands who want to promote their businesses.
To run an ad campaign on Facebook is very simple. Just go to your Facebook Business Page. Launch the Facebook Business Manager by selecting it. Then, from the top right drop-down menu, select Facebook Ads Manager. Go to the Campaigns tab and select the + Create button. Follow the prompts to set your campaign objectives, audience targeting, placements, and the campaign Ad sets type. You can have a look at our article on Facebook Ads Manager Tutorial for more information.
Facebook Ads Pricing
According to social media reports, most local businesses may pay about 27 Cents per click and $7.19 CPM when they run an average Facebook ads campaign. CTR (click through rate) may average 2.36% or less. In simple terms, Facebook Ads has one of the lowest cost per click (CPC) in the market. The best practice is to run an ad campaign because the average Facebook Ads costs-per-metric change without notice.
Types of Facebook Ads
Facebook Ads offers a number of ad formats that businesses can use to drive more traffic to their website and boost sales. They include:
- Facebook Instant Experience Ads: This type of ad is optimized for mobile devices. It provides full-screen products exposure on mobile. Businesses use this type of ad format to showcase products to Facebook users and drive engagement. Instant ads load very fast and captures the attention of your target audience by offering a media-rich experience.
- Image Ads: They are image-based display ads which appear on websites or apps that your online customers visit. Image ads are simple and prove very useful when it comes to brand promotion and awareness.
- Video Ads: A typical Facebook video ad is a few seconds ads-based videos that lasts about 5 to 15 seconds. The video ads show right before or during Facebook live streaming content.
- Carousel Ads: Business who want to promote multiple products or services use this type of ad format. It is great for brand awareness creation.
- Dynamic Ads: Businesses who want to remarket their products and service can use Facebook dynamic ads to reach users who at a time performed an action on your business website or in-store.
Q.: What is Bing Ads?
A.: Just like Google Ads, Bing Ads is a Pay Per Click (PPC) advertising model. Bing advertising allows you to pay only when a customer clicks on your ad or calls your business. It is a search engine marketing (SEM) platform for businesses that work on a PPC basis. In fact, it helps you to get your ad to the front of your potential customers just at the moment they are about to make a decision.
Bing Ads is similar to Facebook Ads in terms of low cost per click (CPC). It is one of the most cost-effective PPC platforms available. Although the reach does not compare to what Google Ads and Facebook Ads offer. Another great service it provides is that you can import your Google Ad campaign to Bing at no cost. You can read our tutorial on Bing Ads for more information.
Q.: What is Google Ads or Adwords Express?
A.: Google Ads, also known as Google Adwords Express, is an online advertising platform that businesses use to promote their products and services. With Google Ads, you can promote your business on YouTube, Google Search Engine, and many other popular websites around the globe. It is a Pay Per Click (PPC) ad model. The ad platform runs in a very simple way. It displays your ad when online users search for the products and services you provide. You only pay whenever a user clicks on your ad, calls your business or visits your store. To learn more, have a look at our article on Google Ads PPC.
Q.: What is LinkedIn Ads?
A.: LinkedIn Ads allows you to target and reach over 610 million professionals and decision makers globally. LinkedIn Ads runs different models of social media and search engine advertising including Pay Per Click (PPC) model. With your LinkedIn account, you will be able to set up very quickly and run your ad campaign. It also gives you the opportunity to set your own budget. You can start to advertise on LinkedIn with as low as $2 a day or run a short-term ad campaign, say one to two months.
Just like Facebook Ads, you stand to enjoy a lot of benefits from LinkedIn Ads and there are different ads formats to choose from. You can use the Self-Service ads, Sponsored content, LinkedIn Text ads, Sponsored InMail, Video ads, LinkedIn Display ads, Marketing Partner ads, and Dynamic Ads.